Saikou

Client: Les Évolués
Date: 2025
Role: Founder · Design · Build

Brand, story, and commerce — built from the ground up.

Les Évolués is a premium streetwear brand born between Uppsala and Montreal. The name reclaims a colonial-era word once used to separate — turning it into a declaration of identity. The site had to carry that same weight: confident, intentional, quiet.

I designed and built the entire experience end-to-end — brand voice, narrative pacing, the Drop 01 release flow, waitlist capture, and the editorial product pages. Every detail was chosen to feel less like e-commerce and more like a statement.